INTRO

When Prime Travel Planner approached us, requesting to develop their brand from scratch, I accepted the challenge immediately, working on new products is something I am very passionate about. Within 3 months, we created their logo, user persona, developed products, designed and built their website and tested its usability. The result was a robust brand identity, with 80% acceptance and understanding of the product. 100% of users expressed interest in purchasing the services, demonstrating the positive impact of our visual strategy on the purchase decision.

GOALS

  • Design a unique and memorable visual representation that reflects Prime Travel Planner's identity and values.

  • Identify and characterize the ideal customer profiles based on demographics, behaviors, needs, and motivations to tailor services effectively.

  • Create new offerings to meet the specific needs and desires of the target audience, focusing on creativity and value.

  • Develop a visually appealing and easy-to-navigate online platform for Prime Travel Planner, optimizing user experience and engagement.

  • Test the functionality and usability of the website and products/services with real users to identify and address any usability issues or improvements needed.

BACKGOUND

At the beginning of the project, my client already had extensive research on the subject and was clear about his expectations for development. However, he faced difficulties in visually capturing his ideas. We worked together to outline a process that reflected the emotions gathered from his previous research. This approach allowed us to reach the following milestones effectively.

Definition and development of the visual identity

Transforming the client's ideas and emotions into a cohesive visual identity that would accurately represent Prime Travel Planner's vision.

Creating an optimized user experience

Design and build a website that was not only aesthetically appealing, but also functional and easy to use, ensuring intuitive navigation.

KEY

MILESTONES

Product validation through usability testing

Perform extensive testing to validate that the website and products developed were meeting user expectations, allowing for adjustments based on actual user feedback.